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by Mateus Barros and Catherine Tucker SUMMARY Following the COVID-19 pandemic and its attendant supply-chain shortages and periods of intense economic stimulus, the world finds that it is facing a period of sustained inflation in many countries. Such inflationary periods bring uncertainty and challenges for both consumers and businesses alike. Consumers tend to lose their […]

Focus on pricing is the most powerful way to boost companies’ profitability. Nothing else impacts more positively the business than having the price right. Unfortunately, many companies also face the dark side of a poor price management with disastrous consequences. According to the Global Pricing Survey 2012, from Simon Kucher & Partners, companies have reached […]