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The Paradox No One Wants to Admit The consumer goods industry has never had access to this much commercial intelligence. Elasticity models, scenario simulators, price optimization platforms, competitive intelligence dashboards, generative AI tools. And yet most organizations still leave money on the table. The cause is rarely a lack of data. More often, it is […]

Artificial Intelligence × Pricing Strategy An applied framework for CPG, restaurants, B2B, and manufacturing This article maps the five types of AI agents described in the academic literature onto the core stages of a Revenue Growth Management process. Drawing on real industry applications across CPG, foodservice, B2B, and manufacturing, it argues that companies can no […]

by Mateus Barros and Catherine Tucker SUMMARY Following the COVID-19 pandemic and its attendant supply-chain shortages and periods of intense economic stimulus, the world finds that it is facing a period of sustained inflation in many countries. Such inflationary periods bring uncertainty and challenges for both consumers and businesses alike. Consumers tend to lose their […]

Focus on pricing is the most powerful way to boost companies’ profitability. Nothing else impacts more positively the business than having the price right. Unfortunately, many companies also face the dark side of a poor price management with disastrous consequences. According to the Global Pricing Survey 2012, from Simon Kucher & Partners, companies have reached […]