Mateus

The Paradox No One Wants to Admit The consumer goods industry has never had access to this much commercial intelligence. Elasticity models, scenario simulators, price optimization platforms, competitive intelligence dashboards, generative AI tools. And yet most organizations still leave money on the table. The cause is rarely a lack of data. More often, it is […]

Artificial Intelligence × Pricing Strategy An applied framework for CPG, restaurants, B2B, and manufacturing This article maps the five types of AI agents described in the academic literature onto the core stages of a Revenue Growth Management process. Drawing on real industry applications across CPG, foodservice, B2B, and manufacturing, it argues that companies can no […]