Our Team

Mateus Barros

Partner & Senior Advisor

Mateus Barros

Partner & Senior Advisor

Mateus has more than twenty years of combined industry and consulting experience, focusing on marketing and sales. He has worked in retail, consumer goods, telecom, financial services, and energy.

He has deep expertise in business performance improvement, focusing on revenue and overall profitability, and successfully implemented transformational commercial projects and developed new strategies, sales channels, and financial services, with a proven record for driving business efficiency through consumer analytics.

He took senior management positions in multi-billion companies such as Stanley Black & Decker, Millicom International Cellular, and Grupo Ultra, leading the pricing, revenue management & analytics department. He established new pricing & revenue management capability, covering commercial strategy definition & alignment, organization, process redesign & governance, commercial policy review, and new methodologies/tools deployment to assist the decision-making process. He also developed his consulting experience in Simon Kucher & Partners and A.T.Kearney, top management consultancy firms.

Mateus received his MBA degree at MIT Sloan School of Management. He holds a Master in Economics and Finance from Fundação Getúlio Vargas and a Civil Engineering degree from Aeronautics Institute of Technology (Brazil). He speaks fluently English, Portuguese, and Spanish.

LinkedIn: linkedin.com/in/mateusbarros

Thales Soares

Partner & Senior Advisor

Thales Soares

Partner & Senior Advisor

Thales has more than twenty years of global experience in marketing, innovation, brand management, and general management in the Consumer Goods and Health & Wellness spaces, holding senior positions in blue-chip companies like Procter & Gamble and Bayer.

He focuses his advisory activities on Strategy, Innovation, and Branding / Marketing. He has deep expertise in devising high-level strategies and translating them into high-impact multi-channel plans, aligning teams and organizations to deliver sustainable growth, both at a divisional or country level. During his executive tenure, he developed global leadership and business skills, managed businesses and P&Ls in the US and Latin America, and led strategy and innovation globally for brands like Gillette.

He has extensive experience in consumer-driven innovation, leading multifunctional teams across the entire innovation process, from Front End development to new product launch to in-market execution. He is a practitioner of the Science and Art of building brands and effectively marketing them to consumers and customers. His experience spans from defining brand strategy and architecture to drive purposeful communication that sets brands apart and developing winning omnichannel marketing plans and campaigns (digital, eCommerce, brick & mortar).

Thales received his MBA degree at Insper Business School (São Paulo, Brazil). He holds an Electronic Engineering degree from Aeronautics Institute of Technology (Brazil) and a Digital Transformation Program Certification from IMD Business School (Switzerland). He speaks fluently English, Portuguese, and Spanish.

Linkedin: linkedin.com/in/thalesmunizsoares

Frederico Diniz

Partner & Advisor

Frederico Diniz

Partner & Advisor

Frederico Diniz focus his consulting and advisory practice in Data Science and Analytics for several industries. He has 10 years of combined experience between industry and consulting, with previous experience in retail, education, energy and financial services.

He is an Statistician and Data Scientist, with expertise in applying analytical tools to improve business performance and decision making. He has worked on several analytical projects worldwide during his time at FICO, developing best-in-class machine learning models and providing institutions game-changing plans driven by data insights. He has also worked for other high street banks in the UK, such as Lloyd’s TSB and Metro Bank. He is currently leading a global project in Big Data with HSBC.

Frederico received his Master degree in Statistics and Financial Modeling at University of London, and his bachelor degree in Statistics at University of Brasilia (Brazil). He is member of the British Royal Statistics Society, and a Postgraduate Student at the University of Warwick Business School, where he aims to archive his Doctored Degree in Global Banking and Financial Regulation. He is published articles in some of the best Journal on critical topics such as Simulation Methods and Climate Risk. He believes that Data Analysis conciliated with predictive and prescriptive modelling bring a significant chance for any organization, making it more efficient and profitable.

Linkedin: linkedin.com/in/frederico-diniz

Oscar Mousinho

Senior Advisor

Oscar Mousinho

Senior Advisor

Oscar focuses his consulting activities in Commercial Finance, Revenue Management & Process Improvement. He is a seasoned executive with over 20 years of experience across multiple functions and industries such as Technology, Consumer Goods and Manufacturing, as well as broad international exposure living in North and South America and Asia, working with teams across the world.

Oscar brings expertise in strategic planning and its deployment, revenue management and pricing, portfolio management, commercial and product innovation management, process efficiency improvement, business transformation projects, and governance and internal controls. Oscar brings a practical approach based on his deep experience leading cross-functional projects as well as the finance and pricing organizations and supporting business leaders.

Oscar took several senior management positions in multi-billion Global Companies (Stanley Black & Decker, Kimberly-Clark, Mars), co-leading and supported pricing, eCommerce B2C, M&A Integration, Shared-Service Expansion and multiple process improvement initiatives.

Oscar received his Executive MBA degree Goizueta Business School at Emory University (Atlanta, GA). He attended the GILD, Global Institute for Leadership Development (Palm Desert, CA). He holds a BS in Business Administration from Mackenzie University (São Paulo, Brazil). He speaks fluently English, Portuguese and Spanish.

Linkedin: linkedin.com/in/oscar-mousinho-57aa277