Knowledge Hub
Perspectives & Insights
Short viewpoints on recurring commercial challenges
The Performa Knowledge Hub brings together practical perspectives, frameworks, and insights drawn from real-world commercial leadership and advisory work.
Each viewpoint is designed to clarify complex commercial challenges and offer structured ways of thinking about revenue growth, pricing, portfolio strategy, and execution.
1) Price Architecture: Building a Clear and Strategic Pricing Structure
This video explains the concept of price architecture and why it is essential for guiding... Read moreThis video explains the concept of price architecture and why it is essential for guiding customer choices and maximizing value capture. It shows how well-structured price ladders and product tiers help differentiate offerings while supporting both customer perception and profitability. The key takeaway is that a strong price architecture enables companies to balance value, segmentation, and margin growth effectively. Read less
2) Revenue Growth Management: Turning Pricing into a Strategic Growth Engine
This video explains how Revenue Growth Management (RGM) moves companies beyond... Read moreThis video explains how Revenue Growth Management (RGM) moves companies beyond traditional pricing toward a strategic, value-based approach to growth. It highlights the power of pricing—showing how even small improvements can significantly increase profitability. The key message is that companies that combine pricing, product differentiation, and strong positioning can proactively drive sustainable revenue and margin growth. Read less
3) Cómo realizar un diagnóstico efectivo de Revenue Growth Management
Este video explica cómo las organizaciones pueden evaluar sus capacidades actuales de... Read moreEste video explica cómo las organizaciones pueden evaluar sus capacidades actuales de Revenue Growth Management (RGM) para identificar brechas y oportunidades de mejora. Destaca la importancia de analizar precios, promociones, portafolio y procesos organizacionales. El mensaje clave es que un diagnóstico estructurado de RGM es la base para fortalecer las capacidades comerciales y desbloquear un crecimiento sostenible. Read less
4) Promotion Design & Management: Driving Growth Without Destroying Value
This video explains how promotions should be strategically designed to drive incremental... Read moreThis video explains how promotions should be strategically designed to drive incremental demand rather than simply discounting products. It highlights the importance of clear objectives, careful targeting, and measuring promotional effectiveness. The key takeaway is that well-managed promotions can stimulate growth while protecting long-term brand value and profitability. Read less
1) Navigating the AI Revolution in Pricing: A Guide for Pricing Professionals
This video explores how artificial intelligence is transforming pricing and revenue... Read moreThis video explores how artificial intelligence is transforming pricing and revenue management capabilities across industries. It highlights how AI enables more advanced analytics, automation, and faster decision-making in pricing strategies. The key message is that pricing professionals who understand and leverage AI will be better positioned to drive competitive advantage and business growth. Read less
2) Mastering Pricing Automation for Smarter Pricing Decisions
This video explains how pricing automation helps companies improve the speed,... Read moreThis video explains how pricing automation helps companies improve the speed, consistency, and accuracy of pricing decisions. It demonstrates how integrating platforms like PriceFX with ERP systems such as SAP enables data-driven price optimization. The key takeaway is that pricing automation transforms manual processes into strategic capabilities that drive growth and profitability. Read less
1) Mastering Revenue Growth Management in Restaurants
This video explores how restaurants can use Revenue Growth Management (RGM) to... Read moreThis video explores how restaurants can use Revenue Growth Management (RGM) to systematically improve revenue and profitability. It shows how pricing, menu design, promotions, and guest behavior insights work together to drive better commercial decisions. The key message is that a structured RGM approach allows restaurant brands to grow sustainably while enhancing guest value and experience. Read less
1) Mastering Continuous Improvement: Turning Pricing Capabilities into Sustainable Results
This video explains how continuous improvement transforms pricing and revenue management... Read moreThis video explains how continuous improvement transforms pricing and revenue management initiatives into long-term organizational capabilities. It highlights the importance of embedding routines, governance, and cross-functional collaboration—such as pricing committees—into the company’s operating model. The key message is that sustainable success comes from continuously evaluating results and integrating improvements into the organization’s daily decision-making processes. Read less
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