Who We Are

About us

We help our clients to unlock profitable revenue growth!

We help our clients to unlock profitable revenue growth!

Performa Advisors is a results-driven consulting firm specialized in Revenue Growth Management (RGM) and Commercial Excellence. We help companies grow with speed and discipline by combining analytical rigor with practical, hands-on execution — always focused on delivering tangible, measurable outcomes.

Our approach is straightforward: we dive deep into your business, identify value quickly, and help your organization capture it in a sustainable way.

No endless presentations. No unnecessary complexity. Just real impact.

Our Team

Our experienced team will help your business drive revenue growth

Managing Partner

Mateus Barros

Mateus Barros is a senior revenue growth and pricing executive with over 20 years of experience driving profitable growth through commercial excellence, analytics, and execution across restaurants,  consumer goods, telecom, manufacturing, and SaaS.

He has built and led Revenue Growth Management (RGM) and pricing capabilities in complex, multi-market environments, including senior leadership roles as VP of Revenue Growth Management at Bloomin’ Brands, Director of RGM at CMI Foods, and previously as Head of Pricing at Stanley Black & Decker and Millicom. Across these roles, he delivered more than $150M in incremental revenue and margin impact.

Mateus combines deep industry leadership with top-tier consulting experience at Simon-Kucher & Partners and A.T. Kearney. As Managing Partner at Performa Advisors, he supports executive teams in designing pricing, go-to-market, and analytics-driven growth engines that translate strategy into measurable results.

He holds an MBA from MIT Sloan School of Management, a Master’s degree in Economics and Finance from Fundação Getúlio Vargas, and a Bachelor’s degree in Engineering from ITA (Brazil). Mateus is fluent in English, Portuguese, and Spanish.

Head of AI & Data Science

Frederico Diniz

Frederico Diniz is a senior quantitative analytics and risk modeling professional with over 12 years of experience supporting data-driven decision making, performance management, and governance in global financial institutions.

He has held senior roles at Société Générale, JPMorgan Chase, Santander, Starling Bank, and FICO, leading advanced modeling initiatives across capital, liquidity, stress testing, IFRS 9 / CECL, and credit risk analytics. Frederico is recognized for translating complex statistical models into actionable insights for senior leadership.

He brings deep expertise in statistical modeling, machine learning, and regulatory frameworks, strengthening decision quality and organizational resilience.

Frederico holds a Master’s degree in Financial Mathematics from the University of London, completed advanced studies in Financial Mathematics at the University of Warwick, and earned a Bachelor’s degree in Statistics from the University of Brasília. He is fluent in Portuguese and English, with professional proficiency in Spanish and working knowledge of French.

Advisor

Isabella Holsbach

Isabella Holsbach is a senior business and operations leader with strong experience driving commercial excellence, operating effectiveness, and executional discipline across insurance, telecom, technology, and consumer services in global environments.

She has held leadership roles within Telefónica and its insurance ecosystem, leading complex operational and commercial areas across the value chain, with a focus on governance, performance management, and scalable execution. Her background includes senior roles at Samsung Electronics, Vivo (Telefónica Brazil), Zurich Insurance, and Sura.

Isabella holds an Executive Postgraduate Diploma in Global Business from the University of Oxford and a Bachelor’s degree in Business Administration from Mackenzie University. She is fluent in Portuguese, English, and Spanish, with working proficiency in German and Italian.

Advisory Board

Thales Soares

Thales Soares is a senior marketing, growth, and general management executive with more than 20 years of global experience driving brand-led growth, innovation, and commercial performance across consumer products, durables, and health & wellness.

He has held senior leadership and P&L roles at Cuisinart, SharkNinja, Bayer, and Procter & Gamble, leading global and regional businesses, major brand transformations, and innovation platforms for iconic brands such as Gillette. His experience spans strategy, omnichannel marketing, innovation, and go-to-market execution across mature and emerging markets.

Thales brings a strong combination of strategic clarity and execution discipline, supporting organizations in aligning brand, innovation, and commercial strategy to deliver sustainable growth.

He holds an MBA from Insper Business School, a Bachelor’s degree in Electronic Engineering from ITA (Brazil), and has completed an Executive Program in Digital Transformation at IMD Business School. Thales is fluent in English, Portuguese, and Spanish.

Advisory Board

Oscar Mousinho

Oscar Mousinho is a global finance and business executive with over 25 years of leadership experience driving value creation, governance, and performance transformation across consumer goods, manufacturing, and technology.

He serves as Global CFO of Mars Pet Nutrition and has held senior finance and commercial excellence roles across North America, Latin America, Europe, and Asia, including leadership positions at Stanley Black & Decker and Kimberly-Clark. Oscar is a trusted partner to senior leadership and boards, balancing long-term strategy with disciplined financial execution.

His expertise spans strategic planning, commercial finance, portfolio management, and operating model transformation in complex global organizations.

Oscar holds an Executive MBA from Goizueta Business School at Emory University, has completed the Chief Financial Officer Program at Columbia Business School, and earned a Bachelor’s degree in Business Administration from Mackenzie University (Brazil). He is fluent in English, Portuguese, and Spanish.